About the Seasons of Travel Series

We are excited to introduce "Seasons of Travel," a quarterly article series dedicated to exploring the dynamic world of tourism and hospitality. From summer travel trends to winter destination tips - each season, we delve into a unique, seasonally relevant topic, bringing you valuable insights and information curated by our esteemed faculty members and industry experts. 

Winter 2025 Edition: Why travelers choose stillness and wellness during the busy holiday season

The holiday season once meant crowded airports and tightly packed family schedules. Today, more and more people are choosing peaceful getaways during Christmas and other busy holidays. From wellness retreats to digital detox escapes, this edition delves into how hotels and retreats are creating space for travelers to slow down and recharge when the world speeds up.

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Coming soon:

Spring 2026 Edition: Where Spring blooms – The Appeal of Flower Tourism

As nature blooms, so does a unique category of travel: flower and blossom tourism. From Japan’s world-famous Sakura season to the floral landscapes of Madeira and the Azores, this edition explores the places where spring truly comes alive – and how travelers are embracing the fleeting beauty of flower-filled spring destinations.

Stay tuned, this article will be published in spring 2026

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Seasons of Travel 2025 Editions

From biophilic design and architecture, to the rise of solo travelling, and the various travel archetypes, find out how people are experiencing the world of hospitality and tourism.
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Spring 2025 Edition: Biophilic Design and Architecture in Hospitality

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Summer 2025 Edition: Me-Mooning – The Rise of Solo Travel

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Fall 2025 Edition: Travel Archetypes – The Different Types and Travel styles

Seasons of Travel 2024 Editions

Discover practical tools to avoid overtourism, the growing impact of event- and screentourism, and the rising allure of winter destinations redefining when, why, and how people travel.
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Summer 2024 Edition: Toolkit to Avoid Overtourism this Year

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Fall 2024 Edition: Event Tourism: How Music, Sport, and Film Shape Destinations

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Winter 2024 Edition: The Allure of Winter Travel or Why Cold Is the New Hot

Hospitality Insights