About the Seasons of Travel Series

    We are excited to introduce "Seasons of Travel," a quarterly article series dedicated to exploring the dynamic world of tourism and hospitality. From summer travel trends to winter destination tips - each season, we delve into a unique, seasonally relevant topic, bringing you valuable insights and information curated by our esteemed faculty members and industry experts. 

    Summer 2025 Edition: Me-Mooning – The Rise of Solo Travel

    More and more travelers are going on a «Me-Moon». From Gen Z to Boomers, solo travel (or me-mooning) is gaining traction across all age groups. What’s behind this desire to explore the world independently and alone, yet still stay socially connected on the go? In this edition of Seasons of Travel, we explore what makes solo journeys so appealing, and what this shift means for hospitality professionals.

    Stay tuned, this article will be published in August

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    Fall 2025 Edition: Travel Archetypes – The Different Types and Travel styles

    Cultural Enthusiast or an Eco-conscious Explorer? From thrill-seeking adventurers to indulgent luxury and wellness travelers, let’s dive into the most common travel archetypes, their characteristics and what they reveal about modern travel preferences. Learn how understanding these different types of personas can help hospitality and tourism organizations better connect with their guests.

    Stay tuned, this article will be published in November

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    Winter 2025 Edition: Why travelers choose stillness and wellness during the busy holiday season

    The holiday season once meant crowded airports and tightly packed family schedules. Today, more and more people are choosing peaceful getaways during Christmas and other busy holidays. From wellness retreats to digital detox escapes, this edition delves into how hotels and retreats are creating space for travelers to slow down and recharge when the world speeds up.

    Stay tuned, this article will be published this winter

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    Spring 2026 Edition: Where Spring blooms – The Appeal of Flower Tourism

    As nature blooms, so does a unique category of travel: flower and blossom tourism. From Japan’s world-famous Sakura season to the floral landscapes of Madeira and the Azores, this edition explores the places where spring truly comes alive – and how travelers are embracing the fleeting beauty of flower-filled spring destinations.

    Stay tuned, this article will be published in spring 2026

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    Spring 2025 Edition: Biophilic Design and Architecture in Hospitality

    In Spring, we are shedding light on the topic of biophilic design. This is about how hotels and restaurants are integrating this nature-inspired design and architectural approach to meet people's need for a greater connection with nature.

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    Winter 2024 Edition: The Allure of Winter Travel or Why Cold Is the New Hot

    Instead of going to the Caribbean, soaking up the sun and splashing around in the sea, vacations to cold, northern destinations are gaining in popularity. Activities such as ice bathing, Reindeer sleigh rides, seeing the Northern Lights or a cruise to the Arctic have become more in demand in recent years.

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    Fall 2024 Edition: Event Tourism: How Music, Sport, and Film Shape Destinations

    From Taylor Swift’s record-breaking concert tours to Mega-Sports events and the surge of screen tourism inspired by hit shows like HBO’s The White Lotus, these phenomena are transforming travel patterns worldwide.

    The allure of mega-events and on-screen destinations can generate substantial short-term economic boosts, yet they also bring challenges. Dr. Isabella Blengini, Associate Professor of Economics at EHL Hospitality Business School, delves into the complex and multidimensional impacts of event tourism and pop culture tourism

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    Summer 2024 Edition: Toolkit to Avoid Overtourism this Year

    As the summer travel season kicks into high gear, the specter of overtourism looms large over many of the world’s most beloved destinations. In an interview with two EHL researchers and experts on the topic, we explored the multifaceted issue of overtourism and how savvy travelers can avoid the pitfalls of overcrowded hotspots by traveling during shoulder-seasons, staying overnight and discovering destination dupes.

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